AWS Partners Guide to re:Invent 2019

Re:Invent is a very fruitful (and hectic!) week, where partners, customers, and AWS teams gather in one place and connect. There is so much going on that week, so it might be challenging to decide how to maximize your time there.

There are many good guides for re:invent, provided by AWS Heroes, focusing on different topics: Serverless, containers, ML, Security, DevOps, etc.

In this “AWS Partners” guide to AWS re:Invent 2019, I share my experience on how to get ready for this week. Further, I bring to your attention some sessions that can help you get up to speed with the latest APN news and accelerate your growth with AWS. You probably won’t be able to attend them all in person, but these will be recorded and available for viewing shortly after.

STEP 1: Map the audience and schedule meetings

In order to get good results, you need to plan. Mapping the people that you would like to meet would be the first step. Map strategic leads and customers, AWS teams, speakers and partners that you would like to meet, and schedule meetings. On the remaining time (you should not have much of it), I would suggest attending a few sessions.

STEP 2: Attend relevant sessions

The main partner event during re:Invent is the Global Partner Summit (GPS), which will take place on December 4th, 2019. The GPS is open to anyone, however, if you would like to attend the breakout sessions, you will need to reserve your spot.

APN Technology Partner journey: Winning with AWS for ISVs (GPSBUS203)

In this, you learn about the steps of the APN Technology Partner journey, from onboarding to building, marketing, and selling. AWS will share the markers for success, programs to take advantage of, and how to accelerate your growth with AWS.

Where and when: Monday, Dec 2, 2:30 PM — 3:30 PM– Aria, Level 1 West, Bristlecone 9 Red

Co-selling with the AWS Sales Organization (GPSBUS206)

In this session, you will obtain a practical understanding of how to build a stronger co-selling relationship with AWS Sales. You will learn what successful co-selling engagement looks like, do’s and don’ts for joint meetings, best ways to differentiate from the tens of thousands of APN Partners, and how to leverage the APN Customer Engagements (ACE) Pipeline Manager.

Where and when: Tuesday, Dec 3, 11:30 AM — 12:30 PM– Bellagio, Grand Ballroom 5 Green.

Build success with new AWS Partner Network (APN) offerings (GPSBUS207)

Learn about new APN launches and announcements. Learn how to leverage APN programs to demonstrate deep expertise to customers and how to build and achieve long-term success as an APN Partner.

Where and when: Wednesday, Dec 4, 2:30 PM — 3:30 PM– MGM, Level 3, Chairman’s Ballroom 362

How to sell in AWS Marketplace (GPSMKT203)

This is a practical session, about how to list products in AWS Marketplace. Learn how to reach more customers and to decrease the time it takes to close transactions using the Marketplace.

Where and when: Tuesday, Dec 3, 1:00 PM — 2:00 PM– Aria, Level 1 West, Bristlecone 9 Red

Leadership session: Containers and Serverless (CON213-L)

The shift to microservices architectures has a big impact on how organizations innovate with speed and agility. In this session, you will learn more about the latest services from AWS related to modern applications.

Where and when: Wednesday, Dec 4, 9:15 AM — 10:15 AM– Venetian, Level 4, Marcello 4403.

Partner Bootcamps

If you are looking for some high-level technical sessions, join the Partner bootcamps. These bootcamps help APN Partners gain a greater understanding of how AWS solutions address customer business requirements.

Learn more — Get Ready for re:Invent Meetup

If you are looking to learn more about re:Invent best practices, join the next meetup of the AWS Partner community group. Agenda and registration here (it is free).

RSVP here (free)

See you there!

Last re:Invent totally paid off for us at Epsagon. This year, we will be sponsoring! Come meet us at Booth 2427!



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Nofar Asselman

Startup Partnerships Lead at Microsoft Cloud (ex-AWS Hero) Focused on Channels, Partners & Alliances. Traveler & tennis lover