How to Expand your Marketing Budget with AWS

Leverage your AWS Partnership to sponsor your marketing funds (or at least 50% of them)

This Blog includes:

  1. MDF Funding
  2. Eligible MDF Activities
  3. MDF Request Process

What is the AWS MDF

MDF Funding

  • MDF Cash — Can offset up to 50% of the actual costs of eligible marketing activities that focus on awareness or demand generation.
  • MDF AWS Promotional Credits — Can help offset future AWS usage costs incurred during eligible marketing campaigns.
Epsagon’a AWS Partner Badge. As you get more competencies, you get more MDF Funds.

Things you need to know before submitting a request:

  • 50% of MDF tier benefits expire on June 30th if not associated with an approved activity. ***In a recent update released by AWS due to the effects of COVID-19 globally, the 50% MDF cash baseline fund expiration deadline of June 30, 2020, has been removed. All activity requests must be submitted prior to November 15th for approval.
  • All MDF benefits expire on December 31st, any unused MDF or unclaimed MDF will not be carried over to the following year.
  • All upfront costs are to be covered by the partner (meaning — you)
  • The reimbursement funds will be provided after the activity is completed and for actual costs only.

Eligible MDF Activities

  • Industry Conference Event.
  • Partner Led Customer Event.
  • AWS-led webinar.
  • Epsagon’s AWS Sales Content.
  • Case studies.

3 Steps to Submit MDF Request in the AWS Portal

Get Started

Key Takeaways

  1. Leverage the MDF program — Whether you’re part of a small startup or a huge enterprise, money is money! Make sure you take full advantage of this program and the funds you were allocated with.
  2. Be organized — Everything you submit, including every tiny detail, should be on your records as well. Keep track of submissions, dates, deadlines, and especially declined and approved activities. This will help extremely moving forward! You’ll know what worked before, what didn’t, and why exactly.
  3. Stay positive — This process might get long and sometimes tiring but don’t give up! Learn from past submission and remember that the MDF team is there for you! Be sure to get acquainted with your AWS MDF contact as soon as possible.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nofar Asselman

Startup Partnerships Lead at Microsoft Cloud (ex-AWS Hero) Focused on Channels, Partners & Alliances. Traveler & tennis lover