New AWS Partner benefits that help startups drive business growth — Every year, AWS Global Partner Summit takes place as part of AWS re:Invent, and introduces new programs and initiatives that affect the AWS Partners ecosystem. The Global Partner Summit is focused on AWS Partners and provides great insights into how partners can explore opportunities to build, market, and sell their…

The growing ecosystem of cloud alliances is an exciting opportunity for companies to accelerate their business. The leading cloud vendors, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud (GCP), are taking a significant role in this ecosystem, helping their partners grow by providing business, technical, marketing, and…

Leverage your AWS Partnership to sponsor your marketing funds (or at least 50% of them) — One of the benefits of being an AWS Partner is the entitlement to Marketing Development Funds (MDF). In the past year, Keren Shmuely and I got acquainted with the MDF program that AWS offers its customers and we use it to accelerate Epsagon’s marketing. As Epsagon is an AWS Advanced…

One of the key factors for partners’ success with AWS, from my experience, is understanding who should be your point of contact for different matters and build a relationship with the relevant teams. Even after you become an AWS Partner and hold one or more AWS Competencies, you are still…

Re:Invent is a very fruitful (and hectic!) week, where partners, customers, and AWS teams gather in one place and connect. There is so much going on that week, so it might be challenging to decide how to maximize your time there. There are many good guides for re:invent, provided by…

Building a co-sell strategy with AWS is not easy. There are many sales teams, thousands of partners, numerous solutions, so it is very difficult to stand out and build a scalable co-selling process. One of the programs that AWS Partner Network (APN) provides to AWS Partners is APN Customer Engagements…

If you wish to become an AWS Partner or maintain your status as an AWS Partner, you probably know by now the “Opportunity Submission Tool” in the AWS Partner Network (APN) Portal. On re:Invent 2018, new requirements for partners were announced. One of the main new requirements is “opportunities submission.”…

As you probably know by now, new AWS Partner Network (APN) requirements were announced on re:Invent 2018. Whether you are AWS Select or Advanced Partners, you would need to meet the new requirements this year in order to maintain your partnership status (see below the exact timelines). If you will…

Following the previous blog post, where we discussed what the AWS Marketplace is, what are its benefits and how to create a suitable listing to your product, in this post I’ll share how we at Epsagon, leverage our Marketplace listing to support more enterprise customers. Build your Marketplace strategy SaaS Contracts through the AWS…